Mac vs PC is really about User Experience (UX) vs User Interface (UI).
I’m a Mac user and can’t imagine ever going back to a Windows / PC.
I believe that a Mac (and everything Apple creates) is a true User Experience (UX to some). Whereas a Windows PC is simply a User Interface (UI).
For many years, we lived in a Microsoft-dominated world. Smart engineers created sophisticated technical computing platforms. Then, they would figure out software applications to build on the platforms, and eventually a user interface was created. The user interface was generally clunky and driven by engineering considerations, not user needs, as illustrated by the acronym that described it, GUI (graphic user interface).
This is how we get things like Microsoft Clippy. Right church (offering help to the frustrated user), wrong pew (in an annoying, intrusive manner).
In the PC world, people use the words “platform” and “features”.
Apple flipped the model by starting with the User Experience. Focusing on the individual and how they experience a product. What benefits are most important to them. And eliminating everything that isn’t absolutely necessary.
Once the User Experience is clear, then its application is designed. Elegantly, cleanly and simply.
After that - the technical needs (“platform” in Windows-speak) are determined, and generally invisible to the user. (ever see one of those Windows blue screens on a Mac?)
Windows places priority on the platform, then the software that works on the platform, and then the graphic user interface.
Mac focuses on the user experience, then its application, and then the technology needed to deliver it.
One could argue that the PC is a friend with nice features, and the Mac is a friend with benefits.
Hmm…kind of an easy choice, isn’t it?
What do you think?
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